I recently received the latest information from the PR for the Dorchester Collection fashion contest. The 2012 Dorchester Collection Fashion Prize carries an endowment of €30,000 and will be awarded to the gifted designer of ready-to-wear or premium accessories to help establish their brand. This year's entries must be based in France, Belgium, the Netherlands, Luxembourg or Switzerland; have an established design business: and have operated their brand for a minimum of two years.
Application details are available for download on the Dorchester Collection website (www.dorchestercollection.com) and registration is open until May 31, 2012.
Dorchester Collection hotels are in major fashion capitals worldwide and their unique heritage contributed to the establishment of the Dorchester Collection Fashion Prize in 2010 - the first award of its kind developed by a luxury hotel company. The prize rotates around the Dorchester Collection hotels: The 2012 host venue Hotel Plaza Athenee , is steeped in the fashion history, making it an ideal locale for the year's ongoing events. Inspired by its elegance, Christian Dior, who set up his couture house nearby, named several designs after the hotel, including the "Plaza" and the "Athenee"suits. Dior's groundbreaking couture collections were often photographed at Hotel Plaza Athenee, which he considered his "second home".